Senior Associate Director Chris Gassman visited a course taught by Professor Khanjan Mehta at Lehigh University as part of the Campus Sustainable Impact Fellowship Program, which covers foundational topics on sustainability-focused, impact- and innovation-driven project work. He provided a brief session on the topic "Sustainability Economics and Messaging Strategies" and offered different examples of how organizations justify their sustainability initiatives both internally (from a financial standpoint) and externally (from a messaging/PR standpoint).
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