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Backup Analysis for Conversation Article

Submitted by ccornely on Thu, 10/12/2023 - 18:41
This document contains additional definitions and background analyses for an article published by CB Bhattacharya in The Conversation, a network of not-for-profit media outlets that publish news stories written by academics and researchers. The premise of this article is that having a higher purpose can help firms improve their sustainability performance as well as their financial performance. This article was also picked up by Fast Company.
CB Bhattacharya, H.J. Zoffer Chair in Sustainability & Ethics, Professor of Marketing and Management, University of Pittsburgh